How does gamification in business works?

Gamification in business is the application of game-design elements and game principles in non-game contexts. It is a set of activities and processes to solve problems by using or applying the characteristics of game elements.I have seen some amazing performance transformations and engagement levels in the journey, change in water cooler conversations from idle gossip to winning points and badges, child prodding his mother to perform better so that she could bring in home a master blaster badge, one employee even changed his mind about quitting. Having said that, there have been some learnings.
If you are in the midst of a roll-out or are planning to bring in gamification into your organisation, I would urge you to keep the following aspects in mind. I call them the ‘Ethos of Gamification‘.
· Have a sponsor at the senior level
· Clear tangible outcomes
· Keep it fun & engaging
· It is for your average and bottom performers
· Target setting
· It’s not about Points, Badges & Leaderboards
· Reward & Recognize — It’s not all about money
Location: India

Comments

Post a Comment

Popular posts from this blog

Gamification for employee engagement and motivation: CII summit explores strategies for the knowledge era

Image
CII is hosting a three-day event next month, held online across three afternoons on July 6-8. Titled, CII Global Knowledge Virtual Summit 2020: Knowledge in the Age of Artificial Intelligence, it will feature industry leaders, CKOs/CIOs/CTOs, knowledge analysts, architects, domain experts, business strategists, talent experts, management consultants, and communication managers. YourStory is the media partner for the Summit this year as well. See Part I, Part II, and Part III of our 2020 coverage, as well as Part I and Part II of our 2019 series. The annual summits promote the harnessing of knowledge via learning cultures, collaborative ecosystems, frameworks like gamification , and leadership commitment. Gamification in Action Notable impacts of gamification and its impact have been observed in areas like learning, business operations, and marketing, explains Zeba Khan, Managing Partner, Xenvis Solutions, in a chat with YourStory. For example, manufacturers leverage tech...
Read more

Gamification – A game changer in the new norm!

As the world starts slowly, to emerge from the COVID 19 pandemic, never before has the need for sustained behaviour change and engagement to amplify individual performance and organization outcomes been as critical as it is today.   Social distancing, work from home, lesser in person contact, increased reliance on technology etc. will become the standard norm in our daily lives, professionally or personally. This is a natural generational transition that was already happening, albeit slowly. The COVID 19 pandemic has just shrunk the timelines and brought it into the immediate timescales. Moreover, this is happening to a world that is still not completely prepared to handle the new norm, emotionally, socially and from an infrastructural perspective. We have to make significant changes to every aspect of our lives to accept and deal with the new norm. This includes the very social fabric of how we live, interact and engage with each other. We are faced with a sudden and major ...
Read more

An eye on AI – CII Global Knowledge Summit explores impacts and strategies for the Age of the Algorithm

Image
Next month, CII’s annual summit will explore the digital transformation of knowledge societies. To be held entirely online from July 6-8, the forum is titled CII Global Knowledge Virtual Summit 2020: Knowledge in the Age of Artificial Intelligence. The conference is also supported by the KM Global Network (KMGN), and will feature the awards ceremony for the Most Innovative Knowledge Enterprise (MIKE). AFCONS, Infosys, Wipro, Cognizant, and Tata Chemicals are winners of the MIKE Awards at the India and global levels.  YourStory is the media partner for the summit this year as well (see Part I and Part II of our 2019 summit articles). Topics addressed this year include the rise of AI/ML, knowledge integration, gamification, and storytelling.  In this series of preview articles, YourStory presents insights from the speakers and organisers of the CII 2020 summit, as well as experts from KMGN (see Part I and Part II of our ongoing coverage of the 2020 edition). The kn...
Read more