Top Examples Of Gamification In Business.
Gamification is the application of Game thinking and game
mechanism (points, quizzes, incentives) in a non-game context in order to
affect behavior. Gamification in Business is increasing their conversion rate i.e. to increase sales, user engagement, ROI,
data quality, the speed of the process and improve learning.
Gamification in Business | Top gamification companies |
- Hyatt (Hospitality Company): Sitting in a call center and attending to calls is an important activity in which a combination of skills like communication, time management, interpersonal skills and problem-solving are used. It is a challenging job that can get also get mundane over time. To boost employee motivation, Hyatt turned to gamification. When an employee made a certain number of calls or obtained new enrollments, he/she gained virtual tokens to play in games. Satisfied with the results, the company has now started to implement gamification at some of its hotels.
- Cisco Systems (Networking Hardware Company): Cisco has extensively incorporated gamification in their social media training programs. Their programs include levels of certifications, which are Specialist, Strategist, and Master. The employees get the opportunity to improve their social media expertise. Employees enjoy facing the challenges, learn new skills and get rewarded for it! Moreover, learning new skills has helped employees to advance in their careers.
Also, read Benefits of Gamification
for sales team.
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